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Malaria Day - The Bead that binds us

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The bead that binds us - World Malaria Day

“Beading for Malaria Challenge”- Noluthando 1 Senior Citizens club, Crossroads With every minute that passes - every single 60 seconds – a child dies from malaria. The question is: Can smooth and suave J’Something of MiCasa fame bead a bracelet in 60 seconds? J’Something, in the spirit of ubuntu, led a community effort with the gogos and grandpas of the Noluthando 1 Senior Citizens Club in making Relate Bracelets in aid of Goodbye Malaria ahead of World Malaria Day on April 25th. The challenge was for the beading team to make as many bracelets as they could in 24 minutes, representing 24 hours in the fight against malaria.

JSomething beading against the Gogo's

The Relate Goodbye Malaria bracelets each make a significant and tangible impact on Malaria.

Image titleTo date, Goodbye Malaria has protected more than 120 000 people and sprayed more than 30,000 homes in the Boane province of Mozambique, resulting in a significant reduction in the prevalence of malaria. The colourful beaded bracelets are currently sold on our website and in Due South stores around South Africa and are also available in stacks of 10 and 25. “We chose to sell the Relate Goodbye Malaria Bracelets through our stores so that everyone can have the opportunity to get involved in being a part of the important impact they’re making in eliminating malaria,” says John Sieberhagen of Due South. Established by a group of entrepreneurs committed to creating African solutions to solve African problems, Goodbye Malaria has been operating in partnership with the Ministry of Health in Mozambique since late 2013 when it began an indoor residual spray program in the Boane district in Maputo province. “A percentage from the sale of every Goodbye Malaria product goes to our efforts on the ground - to the sprayers who walk from village to village providing information on malaria prevention and spraying homes, to the gear that protects them,” says Robert Brozin, founder of Goodbye Malaria and Nando’s. 

Image titleGoodbye Malaria is supported by such high-profile creative activists as the intrepid traveller and malaria ambassador, Kingsley Holgate; the inimitable and legendary Yvonne Chaka Chaka; and prominent South African house band MiCasa. “We have always wanted to create a brand that becomes so huge and popular that in turn we are able to make a difference - to make a change! And one more specific goal for us was and IS to influence the youth. With Goodbye Malaria we are able to do both. It’s a great initiative. And you know what? It saves lives. It saves a LOT of lives from the biggest killer in Africa – malaria,” says J’Something of MiCasa. While Yvonne Chaka Chaka adds: “We have made huge progress over the last 10 years because of The Global Fund and Roll Back Malaria. Now it’s time to do if for ourselves to sustain these gains,” says Yvonne Chaka Chaka, Rollback Malaria Partnership, UNICEF Goodwill Ambassador and UN Envoy for Africa.

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